After the creation of Pakistan, PIA acted as the only air operator for many years. However, soon the entry of private airlines in Pakistan’s aviation arena led towards a competitive environment. The early four private airlines gave good competition to the government-owned national flag carrier. Anyhow, over time, new entrants joined the industry while some left by felling prey to bankruptcy. Currently, Pakistan’s aviation industry consists of a government airline, i.e., PIA, and three private airlines. What could attribute completion to this existing industry of Pakistan’s aviation is introducing a Low-Cost Carrier.
Low Cost Carrier
A Low-Cost carrier or low-cost airline (also known as a no-frills, discount, or budget carrier or airline) is an airline that demands comparatively low fares in exchange for eradicating conventional passenger services. These budget carriers are exclusive service-oriented hence efficiently provide cheaper air transportation.
However, in Pakistan, there is not even a single air operator operating on a true model of the low-cost carrier. Therefore, Pakistan aviation is deprived of a low-cost carrier that could operate successfully in a world where air travel demand increases day by day.
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Advantages of a LCC in Aviation Market
Besides the trio ISB-LHE-KHI sectors, ample need for air travel exists at other socio-economic routes of the country. Moreover, the northern areas of the country serve as an attractive hub for tourists.
Moreover, significant traffic exists for the international destinations of UAE, the Middle East, Europe, and the US from all around the country. In this way, a low-cost carrier equipped with the features of cost, quality, speed, dependability, and flexibility could evolve it as one of its kind.
Being a low-cost carrier, it could also enjoy the perks of operating a hub and spoke network structure. In this way, it will be enjoying numerous commercial and legal advantages through a diversified network. However, the operator would be needed to strategize the suitable fleet, simple yet varying network, easy payment methods, and welcoming staff.